Life surely takes turns, and sometimes challenges you experience in your health can lead into a business where you share your success with others.
This is exactly what happened for our next guest, Somaya Saxena of The Garden Recipe, who took the lessons she learned about nutrition and diet selection while she was battling back cancer and has developed programs to help other women address these issues as well. She also started a second business focusing on dogs with cancer and additional issues that can be addressed with better nutrition through real food.
She addresses how both of these businesses began and the methods she has been using to market each of them.
To learn more, please click https://www.thegardenrecipe.com/ and also https://thegardenpooch.com/.
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Tag: Advertising
Episode Ninety – Victor Okoh, Redify, Inc.
Sometimes it takes a family crisis to create something that the world has always needed.
That is the situation with our next guest, Victor Okoh of Redify, Inc. He took a medical crisis for his children and created an app that shares what irritants a product may have so you can safely keep yourself, or your family, away from them.
To learn more, click www.redifyinc.com or search Redify in the app store.
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Click www.profitmasterbusinesssolutions.com.
Episode Eighty Nine – Drew Davis, Davis Roofing Solutions
There is a sense of security from having a roof over your head.
And that grows with having a great roofing company to make sure your roof is constructed and installed properly. Our latest guest on 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 has launched not one, but two successful roofing businesses in Texas. Dale Davis of Davis Roofing Solutions LLC is on a mission is to provide the absolute best customer experience for his clients and the absolute best employment experience for his staff.
He has used his direct sales experience and training, to create a formulated a sales training program that rivals and even surpasses major sales consulting companies. He launched both of his businesses door to door and is now on his way to making his company the top roofing company in the state.
To learn more, please click https://davisroofingsolutions.com/.
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Click www.profitmasterbusinesssolutions.com.
Episode Eighty Eight – Michael Anderson, Perfection in Paint, LLC
Being a business owner is hard….but life can he harder.
Our latest episode is a redemption story. Mike Anderson, the owner of Perfection in Paint in Jacksonville, Florida, shares the challenges of his journey as a business owner, from taking over his family’s business to his personal battles with drugs and his redemption through his current success.
He shares the multiple channels he has marketed his business, the goodwill and the issues that he has had with Google. Throughout it all, he keeps a positive attitude and a extend quest to help animals in addition to providing exception customer service for his customers.
To learn more, please click https://www.perfectioninpaint.com/.
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Click www.profitmasterbusinesssolutions.com.
Episode Eighty Seven – Anne McCranie, Fluid Movement + Massage LLC
Exercise is a large part of many people’s lives. They work to find ways to keep it as part of their schedules. But what if you were to do it over Zoom? Would that make it easier?
Our latest guest is Anne McCranie of Fluid Movement and Massage, a licensed massage therapist and certified personal trainer, and she has helped busy professionals reduce stress and chronic pain, and build strength and balance through fun, safe, and supportive live Zoom fitness classes, and recorded videos.
She shares her journey as a business owner and how the Covid pivots redefined her business for the better.
For additional information, please click FluidPortland.com
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Episode Eighty Six, Lindsey Wander – WorldWise Tutoring LLC
Students should have all the tools they need to succeed.
While that is the expectation in the classroom, there are times where the student needs additional tools to thrive…and that is where tutoring comes in.
Our guest is Lindsey Wander of WorldWise Tutoring, a full-service tutoring company that offers in-person services in Chicago, Dallas, Fort Worth, Houston, Austin, and San Antonio, as well as the surrounding suburbs. They also offers remote lessons anywhere in the world using free online resources and a full staff of experienced tutors.
Lindsey shares her journey to provide all students with the tools to be successful in school and, therefore, in life. She shares how she began to market her business and her mission to help bring out the best in all of her students.
To learn more, click https://www.worldwisetutoring.com/.
As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.
Click www.profitmasterbusinesssolutions.com.
Turn Prospects into Customers Overnight!
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
- Inviting
- Informative
- Enjoyable
The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur. There are two ways to deal with this:
- Offer to refund money-no questions asked
- Offer a bonus they can keep even if they return the product
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.
There are number of other ways to turn a prospect into a customer:
- Offer a special price as an opportunity for you to test the market.
- Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.
- Offer a referral incentive.
- Offer a smaller, more inexpensive product first to build trust.
- Offer package deals.
- Offer to charge less for their first purchase if they become a repeat customer.
- Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
- Offer financing options, if applicable.
- Offer a bonus if they pay in full.
- Offer special packaging or delivery.
- Offer “name your own price” incentives.
- Offer comparative data or other comparison tools.
- Offer a trade-up or upgrade to something they already have.
- Offer additional, educational information to help them make the decision.
The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham
Need help with figuring out the best strategy for converting prospects into customers? Our GUIDED TOUR gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.
Make it Pop!
There are 5 major components to good advertising copy: (The order of these is essential to success)
- Command Attention
- Showcase Benefits of Products/Services
- Prove the Benefits
- Persuade People to Embrace the Benefits
- Call to Action
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:
- Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
- Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
- Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
- Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
- Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.
Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too. Try our GUIDED TOUR to learn how to put together great advertisements from some of the best in the business.
