Tag: marketing

Episode Forty Six – Tina Baxter, Baxter Professional Services LLC

My guest for the newest 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 episode is Tina Baxter who is a legal nurse consultant.  In her business, she helps attorneys and agencies organize, decipher, and analyze medical records with an understanding of current clinical practices and standards of care.  She also serves as an expert witness for their medical malpractice or product liability cases.

The main purpose of Baxter Professional Services LLC is to assist attorneys and insurance professionals by collecting, reviewing, summarizing and analyzing medical records and providing consultation on nursing standard of care.  In this conversation, she discusses her development of her business, how she has become top-of-mind to attorneys and companies that regularly use her services and how she researches each situation to come to a clear understanding of what happen and how all those involved are actually affected.

To learn more about Baxter Professional Services LLC, click https://www.baxterprofessionalservices.com.

 

Episode Forty Five – Michael Ungar, At Home Senior Fitness

I’m so excited to share my guest for this podcast. He is Michael Ungar and he has helped people in many different ways to write his career. First, as a congregational rabbi and now working individually with seniors, providing them  with the fitness guidance guidance they need. He shares an interesting story about his journey from the pulpit to the gym floor to a thriving online fitness business.


At Home Senior Fitness, an at-home in-person and on-line personal training service specializing in those 55+, is not a one-size-fits-all operation. Training is personalized to each client based on his/her abilities, physical limitations, experience, and desires. The focus is on increased mobility, strength, and balance. The program is safe, effective, affordable, and fun.  In addition to one-on-one training, At Home Senior Fitness offers group fitness classes catered to older adults.


To learn more about At Home Senior Fitness and Michael, please click athomeseniorfitness.net

Episode Forty Four – Eva Vennari, The Elevate Institute

In this episode, we tackle the stranglehold that doctors have on the way people address their concerns about their health and a business that on a mission to dismantle the status quo of the sickness industry.

Eva Vennari is the founder and CEO of The Elevate Institute, a cutting-edge health practitioner firm specializing in empowering driven professionals to take charge of their body and their health. She is the Creator of REVEAL Optimal Health Intensive. It is a holistic process that lets you understand exactly what your body needs to heal and rejuvenate so you can continue bringing your talent to the world while feeling great in your body. Through science and common-sense habit changes, one can create shifts for a higher quality of life that far outlast the time invested.

She discusses the reasons she launched her business and the journey she has been on sharing this knowledge and developing better solutions for the health of her clients.

You can learn more about Eva and her business at www.theelevateinstitute.com

Episode Forty Three – Jennifer Harmon, Harmonized Numbers

Keeping a proper set of books is a must for all business operations.  My guest for this episode is Jennifer Harmon and she provides virtual bookkeeping services for small businesses. She keeps them on track, providing a service that is imperative to the success of the business and can to so for businesses around the country.

Bookkeepers organize the books, so that business owners can make the correct financial decisions and concentrate on what makes them money. Keeping your books current also makes accounting functions easier and less time consuming and allows you to be prepared for tax season. I am constantly working at giving you the most out of your business. I want to make business easier for you.

Jennifer shares her path on owning her business and making sure that her clients can keep growing theirs as well.  To learn more, please click www.harmonizednumbers.com.

Episode Forty Two – Geoff Strauss, Just Case Studies

Today’s guest is a storyteller…and the best kind.  He is a storyteller that makes your company money. And he does this through writing incredible case studies.

Geoff Strauss, from Just Case Studies, is a content writer who focuses on staring targeted success stories for companies to use as a sales tool.  In sharing the growth that another client has experienced form your services, it makes it easier for a prospect envisioning themselves seeing that level of success as well.  This allows your sales team to close them faster and more successfully.

Geoff shares his journey in launching his business and determining his niche as a case study writer.  You can learn more about him and his services at www.justcasestudies.com.

Episode Forty One – Jason Paris, the Paris Law Group

For our latest episode, I interview Jason Paris, a personal injury attorney from New York who is himself a small business owner,  He has launched three separate law firms and developed marketing strategies for each of them to develop strong SEO and the means for individuals to seek his firms out for legal representation.


He tells the story of the challenges of creating a brand in the biggest market in the world, where his competition is not only the local lawyers, but mega personal injury firms with a national marketing strategy.


His story is one of growth and success, filled with happy and victorious clients who have continuously provided him with referrals to develop future clients.  It has also included some great marketing experiences which he graciously shares in this podcast.

Learn more about the Paris Law Group at www.parisgroup.com

Multiply on Your Maximizing Resources – Part 4

Multiply on Your Maximizing Resources – Part 4

The last few posts have talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up
  7. Go Big Online
  8. Bartering with the Best
  9. Give Away the Farm

Today we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out

These areas are all key to keep up the momentum you’ve found in making what you have work harder for you.

Finding Your Pot of Gold

You must always have a goal you’re working toward in order to stay on course. Your goal needs to be something you can attain and utilize your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.

Stay at the Top of Your Game

Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful your business must continue to learn and revolve.

Wealth from the Inside Out

Wealth and riches are defined within yourself, not by your profits or the world beyond. You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect who you are and what you mean, you will automatically attract the right people to you. This will happen in life and in business.

You are capable of reaching your goals as long as they are well-defined and a solid road is built to them.

Throughout the last seven lessons we’ve talked about how to take a hard look at the resources you currently have right in front of you and maximize them to get the most out of what you already have. Then turning around and multiplying those maximized resources to take them to the next level.

If you need help with any of these areas, steps or processes, try our GUIDED TOUR to gain access to our resources, tools and business coaches-All there to help you succeed.

Maximize Your Resources – Part 3

Maximize Your Resources – Part 3

In the last post we talked about three more ways you can work on maximizing your current resources. They included:

  • Reveal your business’ soul
  • From breaking even to breaking the bank
  • Stand up and stand out

Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:

  • An offer they can’t refuse
  • Would you like fries with that?
  • Stay away from the edge of the cliff

An Offer They Can’t Refuse

The secret to success is to stay ahead of your competitors- maintain the competitive edge. To do that you need make it easier for your customers/clients to say “yes” rather than “no”. You do this by eliminating all the psychological, financial, physical, emotional and other road blocks they may have.

You can take the risks for them by offering warranties and guarantees that make the customer feel more confident in you, your business and your products/services. You also must be serious about your offer and follow through if a situation does arise. The quickest way to the bottom is to play games or take back a warranty or guarantee.

Would You Like Fries With That?

It’s the oldest trick in the book. I mean, really, how many times a week do you fall for it? Every time you sell a product or service, you need to offer an add-on, upgrade or back-end product to go with it. These products must be complimentary to the original product being purchased and must create a higher perceived value.

Avoid the Edge of the Cliff

Continuing to test and measure your systems, products, marketing methods and all other aspects of your business allow you to see problems before they happen and therefore avoid falling off the edge of the cliff.

Here are a few specific areas you can test for potential improvements:

  • Marketing
  • Sales Copy
  • Customer Service
  • Sales Letters
  • Sales Presentations
  • Employee-Customer Interaction

Through testing these different areas you will find products/services where you can raise the price, maybe others where you can lower the price or offer that product as an incentive item, and find many others areas for improvement that will better utilize your current resources.

This wraps up our series on how to maximize on your current resources. If you need help working through any of these or the previous areas, try our GUIDED TOUR to work with one of our amazing business coaches.

5 Killer Mistakes – Part 1

5 Killer Mistakes – Part 1

There are 5 big mistakes you can do that will kill a deal with a big fish. They are:

  1. Not meeting the client’s expectations
  2. Mishandling a client crisis
  3. Taking on more than you can handle
  4. Putting all your eggs in one basket
  5. Up cash creek without a paddle

Any one or combination of these can not only kill the partnership, but have the ability to take down your company as well. We’re going to take a bit of time to talk about each one of these, in this lesson we’ll cover the first two.

Not Meeting sales

It’s essential you give your client’s exactly what you promised during the negotiation portion of your relationship. If an event does happen where there is no way to meet the client’s expectations, not only do you have to find a way to fix the situation, but you also have to find out where it all went wrong.

A couple of things could have contributed to this problem:

  1. Bad salesmanship. This could mean the salesperson was trying too hard to seal the deal and didn’t listen to the client’s needs.
  2. Lack of communication. This breakdown occurs between the salesperson and your operations department.

In order to avoid these mistakes, you need to put a clear plan of action into place that all of your sales staff needs to follow:

  • Think before you speak.
  • Give yourself a break.
  • Perfect your process.
  • Pre-format over-deliverables.
  • Stay hands-on throughout the entire process.
  • Define success.

Mishandling a Client Crisis

Crisis’ will happen, but how you respond and fix them will define your company and interaction with your clients’. You need to respond quickly and effectively. This will help you gain even more trust and confidence from your client.

Some simple tips can help you deal with any client crisis:

  • Take responsibility and apologize no matter who is at fault.
  • Act swiftly and effectively.
  • Step in and take control of the situation.
  • Never point fingers or place blame.
  • Stay in constant communication with your client.
  • Stay calm throughout the situation.
  • Keep your eye on the ball.

Now, that you know the top two mistakes you can make to kill a big fish deal, you’ll know better how to avoid making these mistakes in the first place and know how to put a plan of action into place in case of a crisis.

If you need help with any of this, try our GUIDED TOUR to get all the help you could ever need.

Next time we’ll talk about the 3rd and 4th killer mistake you can make in working with big fish clients.

The Perfect Bait

The Perfect Bait

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the quality you promise.

Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you need to choose with big fish you’re going after. Take a look at your notes and the research you’ve done about prospective fish. Then decide which one will be the easiest approach to start out with.

There are a series of things to go through in choosing which fish to start with. They are:

  • Position Your Business
  • Compile Your Hit List
  • Select the Best Target

Position Your Business

You need to position your business to make the first move by listing your revenue streams, id and list your operational procedures, where your fish is initially positioned, your big-customer research, and putting it all together.

Compile Your Hit List

Start with a list of all the companies you’ve been considering. Then narrow it down to the ones who know could use your products or services. Don’t overlook obvious choices, whether they are big or small. Even small companies could be big fish in the future.

Select the Best Target

Once you’ve got your list narrowed down, you need to decide which one is the best fish to start with. You need to consider a couple of things:

  • Which have the most purchasing resources to spend?
  • Does their company vision compliment yours?
  • What are their employee incentive programs as they relate to your products/services?
  • What’s the company’s real need for you?
  • Will the partnership lead you off-course?

Now you should have a target in mind to start with. It’s time to plan your approach and execute that plan.

Here’s the step-by-step plan to help you make a good first impression:

  1. Build and analyze your database. Divide your leads into three different categories: hot leads, great fits and secondary leads.
  2. Send out introductory mailings to your target to introduce yourself, your company, services, products, and vision. They need to be short, clean and concise.
  3. Follow up with your first phone call 2-3 days after they would have received the mailings. During the phone call find out whom you need to be speaking with in the future and try to set up a meet with the right person.
  4. Follow up your phone call with another mailing that thanks them for taking the time to speak with you and offer more details about your products/services. Use this letter and opportunity to set up a meeting to do a presentation.
  5. Follow up the letter with another phone call a couple of days after they would have received the letter. This phone call is to help you further develop your relationship with the prospective client. You should also be able to set up a presentation meeting with them.
  6. Call again a week later if they haven’t agreed to a meeting or presentation. Ask if they received your creative letter (the second one) and if they have a minute when you can stop by and introduce yourself in person.

Now, don’t be upset if you don’t seal the deal right away. Some people simply take a little longer to woo. This can all be a little intimidating at first, but when you know you are offering a quality product/service, you can’t go wrong.

Once you’ve gone through this process and make first contact (and hopefully a good first impression) it’s time to put your best face forward, which means sending the right salesperson to seal the deal.

If you need help putting together your approach and make a good first impression, try our GUIDED TOUR to work with a coach and have access to a wealth of great resources and tools.