Tag: marketing

Episode Seventy Five – Moses Torgeman & Johnny Geffen, Eco Grizzly

Chim chiminey, chim chiminey, chim chim cher-ee

A sweep is as lucky as lucky can be

Chim chiminey, chim chiminey, chim chim cher-oo

Good luck will rub off when I shakes ‘ands with you

That’s what comes to mind when you think about people who work on chimney’s…..Burt dancing on the roof on London.  However, there are successful chimney companies that have effectively built a business that does not include any dancing.

Eco Grizzly is a full-service chimney and fireplace company in the greater Los Angeles area. Most business owners look to find a good location to start their business.  These entrepreneurs decided to see what was needed in an area and went to created that business to serve that need.

My guests, Moses and Johnny, share their journey in determining how to take their skills and create a customer focused business. They used their talents in marketing to develop a business that has earned hundreds of 5 star reviews and created a reputation that is eagerly shared by their customers.  Their story is an exceptional example of how good planning and great strategy can bring success to a business.

You can learn more about them at https://www.ecogrizzly.com/.

As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.

Click www.profitmasterbusinesssolutions.com.

Episode Seventy Four – Carlos Ivanor, Ivanor Law Firm

Have you ever had a dream about going into battle but you do not bring a weapon?  That’s how people feel if they have a legal issue and they do not have a good attorney by their side.

Well my guest for this episode of Small Business Marketing – Then & Now is a great attorney.  Carlos Ivanor, of the Ivanor Law Firm in Orlando, Florida, is the managing partner of a multi practice law firm that represents clients in the areas of Criminal Defense, Family Law, Immigration, and Personal Injury. He is also one of the National Trial Lawyers Top 100 Trial Lawyers.

Carlos is a hands-on attorney who meets with each of his clients personally and has been a huge advocate for the Spanish speaking people of Central Florida. He shares his journey that began as an Assistant Attorney General and Assistant Public Defender, to opening his law firm in 2005 and all the ways he has marketed his successful law firm.  Carlos’ passion for people comes out in everything he has done to reach people and lets them know that he is there to fight for them.

You can learn more at https://www.ivanorlaw.com/.

As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.

Click www.profitmasterbusinesssolutions.com.

Episode Seventy Three – Cohl Workman, Thunderbird Pools & Spas

For the latest episode of Small Business Marketing – Then & Now, our conversation is about the pool business and the growth that some owners experienced during the initial stages of Covid.

 

Cohl Workman is the owner of Thunderbird Pools and Spas, an award-winning custom pool builder, designing gorgeous pools and spas for families just like yours in the greater Phoenix area. He shares with us how he started in the business working for another company and building up his experience so he could one day become a business owner himself.  In fact, he ended up owning three separate businesses.

 

This episode is truly a successful journey story of an entrepreneur with vision.  To learn more about Thunderbird Pools and Spas, click https://www.thunderbirdpools.com/.

 

As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.

 

Click www.profitmasterbusinesssolutions.com.

Episode Seventy Two – Katherine Grooms, Accounting & Tax Solutions LLC

Once January comes around, it’s not just the new year, its Tax Season!  Bookkeepers, accountants, CPA’s and tax preparation providers hunker down, get focused and put their full attention to their clients for the next quarter plus.


I am so excited to share this latest episode of Small Business Marketing – Then & Now with my guest Katherine Grooms of Accounting & Tax Solutions LLC.  Katherine is focused on her clients all twelve months of the year, providing multiple layers of added value while providing exceptional services to small to medium-size businesses and corporations handling accounting, payroll, and tax functions.  Her multi-state business also provides hands-on service for individual and their tax preparation needs.


She shares her journey where she was guided by a mentor to start her business while in school and the lessons she learned through developing relationships and growing her network to create a thriving business.  She provides great detail on how she built the successful Accounting and Tax Solutions and the growth path she has developed for the future.


To learn more, please click https://accttaxsolutions.com/.


As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.


Click www.profitmasterbusinesssolutions.com.

Episode Seventy One – Gabrielle Garcia & Sandy DeAngelis, Love Gigi Event Design

Planning an event is a job in itself.  Many specific details, from the invitations to the giveaway items, and the entire event itself.  And there are exceptional individuals to help provide you with the incredible event that will create memories for a lifetime.

 

I am fortunate to have two as my guests for the latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰.

 

Gabrielle Garcia & Sandy DeAngelis are a mother -daughter team of event planners who have taken the Jacksonville, Florida industry by storm.  Their company, Love, Gigi Event Design values uniqueness and all the little details that can sometimes be forgotten in the midst of preparing for a wedding.  They work tirelessly to create a special environment that guests will remember forever. And they and their team have created one memorable event after the other,

 

They share their journey of launching the business after the experience of planning Gabby’s own wedding.  They also discuss how they developed a network of vendors and happy customers who have provided them with a flow of referrals that has helped make their business explode.

 

To learn more about Love, Gigi Event Design, please click https://lovegigievents.com/.

 

As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.

 

Click www.profitmasterbusinesssolutions.com.

Episode Sixty Nine – Wendy Caverly, Crusaders Networking

Networking is a skill that can be learned, but the true experts are born with that ability to meet new people and bring them into your community.

 

Wendy Caverly, our guest for our latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰, is a networking expert.  She shares a tremendous about of information and effective strategies to network for building your network and for developing the right prospects for your business.  She developed a business to teach individuals and sales teams to crack the code on the true value of connections.  She helps them gain confidence in their skills and to develop the strategies to have a long-term vision develop the network, and funnel, they need to succeed.

 

To learn more, please click www.WendyCaverly.com.

 

As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.

 

Click www.profitmasterbusinesssolutions.com.

Episode Sixty Eight – James Hipkin, Inn8ly

Every small business needs a website.  Not just a website, but one that speaks for your business.  It is the first impression you are making that you are able to provide information about yourself.  But its main focus should be to speak about the concerns and questions that your prospect has and not primarily focused on yourself and your accomplishments.


In our latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰, my guest, James Hipkin, shares his decades of experience as a web designer and how his new venture, Inn8ly, designs, builds, secures, hosts, and actively maintains website for small businesses at an affordable cost so they can focus what they do best – work in their business.



We also discuss the importance of customer service and being attentive to the needs of your client and the greater good.  Some decisions are key to help the relationship not just in the short run, but in the long run as well.


To learn more, click https://inn8ly.com/.


As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.


Click www.profitmasterbusinesssolutions.com.

The Seven Critical Questions You Must Ask Yourself Before You Get Started on Social Media

The Seven Critical Questions You Must Ask Yourself Before You Get Started on Social Media

Using social media can be extremely beneficial to you and your company.  However, it can be challenging, time consuming, frustrating and disappointing if you do not have an actual implementation strategy.

There are seven questions I like to ask a small business owner before they embark on their social media you journey. They provide the opportunity to think about the path you want to take and what you are hoping to accomplish for your efforts.  They also lead the way to providing you with a level of success if addressed properly.

  1. Do you have a content marketing strategy that is clearly documented? If you don’t, then you may be missing the majority of your opportunities to increase your revenue through this method.

2. Do you have different content for each stage of the Buyer’s Journey? You can think of it this way: The Buyer’s Journey is a “map” that helps you understand the “journey” that a buyer goes through before they make a purchase. There are 3 main stages: Benefits of Ownership, Objections to Ownership, and Vendor Selection.

Each stage of the journey requires a different marketing and sales approach, and therefore, a different social media approach.

In the Benefits of Ownership (sometimes referred to as Awareness) stage, a prospect has a specific need but is unaware of your company and the benefits you provide to meet their need. In this phase, you’ll want to lean heavily on educational content.

In the Objections to Ownership (Consideration) stage, the prospect is now aware of your presence and the benefits you offer, but various objections now enter the picture such as price, selection, timing of the purchase, financing, etc. You’ll want to overcome these objections through the use of marketing material such as expert courses, eBooks, case studies, live demos, comparison white papers, webinars, and videos.

In the Vendor Selection (Decision) stage, the prospect is trying to decide between you and your competitors. The number one way to compel a prospect to contact you is through a compelling CTA (Call to Action). Use testimonials, trial offers, comparisons against competitors, free reports, Idea Guides, and possibly coupons or discounts when appropriate.

  1. To what extent does your content target the hot button issues of your prospects? “Hot buttons” are essential to understand how to grow a business. They are the key considerations that customers think about when they process whether or not they should buy your product or service. Here are some examples of hot buttons:

For a mechanic, the hot button issue is trust.
For a coach or consultant, the hot button issue is results.
For a pizza delivery company, the hot button issue is speed.
For an auto parts supply company, the hot button issue is having a broad selection.

  1. Can you describe your sales cycle? What’s the usual Buyer’s Journey? You’ll not only want to understand the Benefits (Awareness), Objections (Consideration), and Vendor (Decision) stages, but also the typical timeframe for each stage.
  2. What are your goals for your content, besides making sales? You might think that’s all you need. However, when you see the possibilities, you’ll be so pleased that there’s always more that you can achieve. Perhaps you want:
  •  To be known as the source of innovative ideas.
  •  To have clients respect you at a deeper level.
  •  To become the trusted authority for your profession
  •  To be known as a business of the highest integrity.
  •  To be known as the experts in your industry.
  •  To get people to share your information and thereby generate referrals.

 

There are many other strategic objectives you might consider. The point is that if you’re not thinking this through, and deliberately building strategy into all your tactics, then your tactics will not maximize on the opportunity you are presented with. However, if you systematically build in 4 or 5 strategic objectives each time, your tactics work harder for you and you get massive influence.

  1. What are the hot button issues in your target market? What keeps your prospects awake at night? What problems, frustrations, questions and concerns keep coming up? If you aren’t sure what those are, you can ask your customers, your front line sales staff, your receptionist, and your

customer support division for their input. Finally,

  1. What’s your Market Dominating Position? A Market Dominating Position is basically a distinctive advantage targeting the hot buttons of your market. This is the foundational element of marketing. It’s the “position you take” that allows you to dominate the market so that your business is the natural or logical first choice for buyers. This will need to be clearly and carefully articulated in your content marketing assets.

You Can’t Do It All

What follows in this course are the exact steps you need to take to roll out an effective content marketing initiative for your business. Be aware that you won’t be able to do it by yourself. You’ll need help.

You’ll need to understand your approximate budget for a comprehensive content marketing initiative before you can decide how to move forward.

If you’re a small business on a limited budget, then a single individual with dedicated time might be able to tackle this for you. Alternately, a digital agency might help you.

If you’re a larger business, a small team of people might be necessary to be effective. You might need a Marketing Manager to oversee the project. You’ll also need a writer, an editor, a designer, and a publishing coordinator (aka Social Media Manager).

Yes, in a bigger business, one person could do 2 or 3 jobs, but certainly not all 5 jobs, or at least not effectively. It’s possible to outsource some of the roles, but there are still costs for production and design. You also need to take into account the time and expense that you’ll incur for testing ideas. All marketing involves testing, and some content promotions will outperform others, but you won’t know which ones work until you test.

In this course, you’ll learn the exact questions you need to ask, in the right order, to both find the breakthroughs and the actions that need to be taken.

You’ll learn the steps to perfect implementation.

You’ll be able to create a plan that will actually bring you results.

And if you’re not able to do the work yourself, you’ll have the necessary knowledge to hold others accountable. Talk to your business coach about whether this information is right for you and your business. If you’re going to ask your business coach to help you implement a winning social media program, you’ll now have a playbook so everyone can remain on the right track.

 

 

Episode Sixty Seven – Lindsey Anderson, The Build And Monetize Agency

Sometimes the best business plan is to find the best person to help guide you through the challenges you are facing.

 

Which is why I am so excited about my guest for this latest episode of Small Business Marketing – Then & Now.

 

Lindsey Anderson is an online marketing expert specializing in helping coaches build and monetize their online businesses.  She is the founder and CEO of The Build And Monetize Agency, the premiere digital marketing agency for coaches.

 

She has helped thousands of individuals create and scale their online coaching businesses. I achieve great satisfaction and happiness helping coaches all over the world achieve their dreams of more time, more money, more freedom and more impact.

 

She shares her incredible journey and opens up on some of the significant challenges she had launching her business.  She details how she persevered through the tougher times and how she became the #1 agency that helps online coaches build and monetize their online businesses.

 

To learn more, click https://www.lindseya.com/

 

 

As always, this podcast is brought to you by Profit Master Business Solutions, implementing measured marketing for small businesses while calming the chaos and creating the confidence and competence to exceed expectations.

 

Click www.profitmasterbusinesssolutions.com.