For our 40th episode, I had the pleasure of speaking with Hannah Schindler, a business owner who started on this journey with her husband, but had to take on a male dominated industry and the big home improvement stores alone after his death.

She tells us how they launched into a multi media advertising campaign as they opened their doors and how their jingle helped define them and drive customers into the store even after the Orange and Blue megastores opened in the area.

Please enjoy her amazing story of resilience and almost 40 years of strong marketing which has continued to make her a very successful woman in business.

You can learn more about the business at www.toolfactoryoutlet.com