The 7 specific areas you need to consider in your franchise prototype process:
- Primary Aim
- Strategic Objectives
- Organizational Strategy
- Management Strategy
- People Strategy
- Marketing Strategy
- Systems Strategy
These 7 areas will fine turn your plan for the ultimate level of success. In this lesson we
are going to cover the first three.
It’s essential in business development to set goals and see a vision for the future. This
needs to go beyond the business and you need to think about what you want out of life.
What do you dream about? How do you see your success unfolding? Knowing and
understanding these things will give you the momentum to get started and the stamina
to see it through. Even take a minute to write them down and tape to your desk for a
constant reminder of what you’re aiming for.
These are essential in taking your business from surviving to thriving. All of these
objectives should offer solutions for how to get to your primary aim. There are many
things you can use to set strategic objectives, but here are a couple of the most popular:
1. Money: Setting monetary goals is a great, simple way to see how you are doing
at any point in the game. It’s easy to measure and easy to find adjustments to
help meet this goal.
2. Worthy Opportunities: When considering partnerships and other business
opportunities you need to think about whether or not they will help you reach
your primary aim. Those that will are the best opportunities to seriously
The key in setting standards and goals is not to limit you or stress yourself out. You need
to find some quantifiable things you can use to measure your progress toward your
primary aim. These are just two suggestions, but make sure no matter what you
standards you set you are paying attention to the details, as these are one of the biggest
keys to your success.
The strength of your organizational structure can make or break your business, so it’s
important to take the time to put together a solid structure for your business to grow
from. Generally a company is organized around the roles and responsibilities that need
to be taken care of on a daily basis and the personalities that need to fulfill those roles.
No matter what roles and responsibilities you’ve defined for your employees, you must
always keep your personal primary aim separate from your company’s primary aim or
mission statement. Once you’ve identified the primary aim for your company it will be
easy to set up a position structure that will work.
Don’t forget to put together position contracts. Your employees should sign a statement
of their roles and responsibilities. This helps keep them clear for you, the employee and
other employees/vendors or other individuals.
You can see how these areas all work together to build a solid structure on which to
build your business. If you need help defining any of these areas, you can check out the
resources, tools and speak with one of our fantastic coaches during your GUIDED TOUR.