My guest for this latest episode of 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 – 𝐓𝐡𝐞𝐧 & 𝐍𝐨𝐰 is Aaron Michaels, owner of Culinary Convenience, a privately-owned chef and foodservice-equipment supply company based out of Fort Lauderdale, Florida.

Founded in 2002, Culinary Convenience was originally conceptualized as a mobile toy store for chefs.  Recognizing needs that were going unmet in an incredibly dynamic industry, Aaron branched out and opened a brick-and-mortar location.  In fact, his actual business actually launched from a class project in business school.  He left school and began his mobile operation.

Aaron has a diverse clientele, ranging from executive chefs of celebrated gourmet food institutions to amateur food enthusiasts simply seeking to sharpen their skills.  He shares how him business began and grew and the marketing journey he has been on.

To learn more, click www.culinary-convenience.com.