Data shows that only 38% of marketers regularly use Instagram Stories, only 34% regularly use Facebook Live and only 57% regularly use YouTube.
This indicates that there is a great opportunity for marketing your business is a somewhat uncluttered environment.
Here are 8 reasons why you should use video marketing right now.
1. Video Boosts Conversions and Sales
Studies have shown that 74% of users who watched an explainer video about a product subsequently bought it, clearly showing that the use of video can lead to direct sales.
2. Video Shows Great ROI
83% of businesses have stated that video has provided a positive return on investment. Quality of the video is not of the most concern but make sure that it addresses what the product or service will do.
3. Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships and video does it all. Video content engages people and creates emotion. Part of the process of developing the long term relationship and trust that content marketing is built on. 57% of consumers have stated that videos gave them more confidence to purchase online.
4. Google Loves Videos
You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. However, make sure to take the time to properly address the SEO and add backlinks to your website.
5. Video Appeals to Mobile Users
90% of consumers watch videos on their mobile device. As the number of smartphones, and smartphone use continues to rise, your audience has the potential to continue to grow as well.
6. Video Marketing Can Explain Everything
It is much easier for a consumer to consume the information in a video as it is for them to read it. Especially if it is a difficult concept. An animated video can bring that confusing concept to life.
7. Video Engages Even the Laziest Buyers
The modern customer too busy to have time to read long product descriptions. They much rather see the product in action.
8. Video Encourages Social Shares
60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And it continues to grow.
So go out and get a camera, use your phone or laptop or hire a company. But start getting your messages out there through video.