Category: Podcast/Video Guest

Guest Appearance – How I Scaled Service PODCAST Episode 15: Entrepreneurial Minded Featuring Howard Wolpoff, CEO of Profit Master Business Solutions.

Posted on by Howard Wolpoff

In this episode your host, Genesis Amaris Kemp, talks with Howard Wolpoff of Profit Master Business Solutions. Learn how Howard creates profitable solutions to drive sales for small businesses while also helping them strategize for retirement.

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Make sure to listen, subscribe, & review. ENJOY!

ABOUT Howard Wolpoff

Howard Wolpoff is a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.

He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.

Some of the national, regional and local businesses Howard has worked with include:

Adventure Landing, Aer Lingus, Carrier, City Rescue Mission, Donovin Darius Foundation, DraftKings, Florida Lottery, Jacksonville Jaguars, Lowe’s, Meineke Car Care, Metabolic Research Center, New York Lottery, Welch’s.

 

Show notes + LINKs

Our interview was so enlightening and valuable as we discussed things like:

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  • Where you can find a step by step guide for starting a new business. 

  • How Howard has overcome and learned from business failures 

  • What to prepare yourself for with a startup 

  • The mantra Howard lives by to run a successful business 

…and so much more!

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USEFUL LINKS:

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Engaging digitally – Howard Wolpoff on Engati CX

Posted on by Howard Wolpoff

Given the state of the world, people crave connections and want to be contacted now. Here’s Howard Wolpoff with his take on engaging digitally.

Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions. He is a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.

He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football.

He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders.

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Interview with Howard Wolpoff

This section contains a summary of our interview with Howard. But, if you’d prefer to listen to the entire interview, our Spotify Podcast will be embedded below the summary.

1 

With businesses moving towards digital, how important is having a digital strategy for marketing today and how do you believe it is going to change for the future?

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Nowadays, a lot of people have realized how valuable digital strategies are. Especially with the Coronavirus preventing us from engaging with their customers face-to-face, we have to be ready. 

It starts with your website- it is so important to have an effective website. It should be welcoming and a place to have conversations. Its headlines need to be a reflection of who you are. It has to have an engaging pitch of what you do. Howard recommends presenting an enticing offer and having a place for people to receive additional information, like a subscription box.

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Your website is your #1 salesperson and it has to perform like so.  

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2 

What role will tech play to help businesses step up their game to cope up in the post-pandemic economy?

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With the border being blocked in different places, people want to be contacted now. So it’s our job to figure out the best strategy to interact with people. We have to communicate, we have to be present and engaging, and we have to be consistent. The only warning Howard has is to not over-bombard people with information. That has the opposite effect and puts people off instead.

This is where technology like having a Q&A section, polls, contests, and chatbots come in. As long as we keep it in line with what we do, it’s fine. And at this point, we’re allowed to take risks and test things out. Maybe we can have some fun with our chatbots and give them some personality. Maybe we can try out some email campaigns. Try things out, take some risks, figure out what’s right, and then nurture it.

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3 

What role do you believe data, analytics, and AI play in crafting a marketing strategy and plan?

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There’s always going to be a role for data, analytics, and AI when crafting a marketing strategy. We need data and analytics to figure out what is and isn’t working. As well as who is visiting the website, their demography, why they’re on the website, at what hours, etc. We need to know this so we can nurture them.

Unfortunately, people who are unaware of their website analytics are clueless and don’t know what stage they’re at when interacting with people. We need to be aware of your successes and failures. Howard finds that it’s actually dangerous when one fails, but doesn’t know why. So definitely incorporate AI into your digital strategy. The type of tech you decide to use really depends on your use case.

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Shed the Bitch Radio Guest – Thriving Post-Covid 19 with Howard Wolpoff

Posted on by Howard Wolpoff

Today our special guest is Howard Wolpoff who will share with us How to Prepare for the Post Covid 19 Economy… with strategies that you can implement to restart your business and resume generating revenues from places you had not done before.

 We will discuss

  • The value of building strong business relationships
  • How your website truly needs to be an operational sales tool and not a digital brochure
  • How your pricing strategy could put you on the fast lane to recovery and beyond.

Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solutions.  He is marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.

Podcast Guest – Badass in Business Show, Episode 56: Are You Marketing Wrong? Marketing Expert Howard Wolpoff shares why.

Posted on by Howard Wolpoff

Have you ever considered that you may be marketing yourself and your business the wrong way? What if that was affecting your profits? Marketing expert Howard Wolpoff shares his insights and how you can increase your sales without spending money on advertising. You can learn more about Howard at https://www.findnewrevenue.com/

Podcast Guest Appearance – The Fuel Your Legacy Show with Sam Knickerbocker

Posted on by Howard Wolpoff

This weeks guest is Howard Wolpoff. Howard is a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. He has helped launch three businesses: Chelsea Piers Sports and Entertainment, the Brooklyn Cyclones minor league baseball team and GRIDIRONNOW.COM, the premier site for SEC football. He previously has served as the Director of Best Media in Houston, TX and the Vice President of Client Integration at Client Focused Media where he also produced four local TV shows and was a host on Buzz TV where he interviewed local business owners and leaders. Born and raised in New York City, Howard moved to Jacksonville in 2007. He is married with three children and earned his MBA in Marketing from Fordham University.

Guest Podcast Appearance – The Convo with Kisha

Posted on by Howard Wolpoff

Howard Wolpoff is a business marketing strategist and coach.  He recently, I released a new book – 45 Minute Business Breakthroughs. The book discusses methods he can show a business owner to triple their current number of leads, double their sales and increase their annual revenue by $50,000 or more…and without spending a cent on marketing or advertising. He also has an e-learning site where he teach small business owners how to become a marketing expert in just one year through weekly two hour lessons.Howard is offering listeners of my podcast a free copy of his book. Visit his website below to get it.