Metrics. Small Businesses. The magic words for growth. This episode sees Howard Wolpoff sharing invaluable insights on measurable marketing tailored for small businesses. How can your business grow without losing track of the numbers? Personalized Questions: 1. Howard, can you share with us how you got into the field of measurable marketing? 2. What does measurable marketing mean and why is it so important for small businesses? 3. Can you walk us through some practical steps on how small businesses can implement measurable marketing? 4. What are some of the key metrics that small businesses should be focusing on? 5.

What is a good marketing ROI? Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of “The Business Storytelling Show” content strategy podcast to share his take on the topic of marketing metrics. We discuss: What are some marketing metrics examples you recommend teams focus on? Are there different marketing metrics examples for different parts of the customer journey? Who should be in charge of measuring whether or not the marketing is working? And more… At the end of the day, the marketing metrics to focus on truly depend on the goal. For example, Howard gave several